Wild Turkey 101 is all about the power and the flavour.

In 1869, the Ripy Brothers started distilling on Wild Turkey Hill near Lawrenceburg, Kentucky. The namesake product became their number one seller and the name of the distillery was changed to reflect that success. The Ripy Family sold the distillery in 1952, and then the normal rounds of mergers and acquisition occurred. Campari Group out of Italy owns them now and they produce a wide range of Bourbons under the very popular Wild Turkey name along with several other brands.

Wild Turkey is one of the most well-known Bourbon Brands in the world, and Wild Turkey 101 is America’s #1 selling premium Bourbon. Like all Wild Turkey Bourbons, it is aged in the deepest charred barrels — #4 “alligator char.” This brings out a complexity and depth of flavour that has been winning fans for generations.  But the 101 is special. It is made from the best casks of Wild Turkey and it served up at “101 proof” (50.5% ABV) — which is how the Whiskey gets its name and the reason that the flavours are so complex and powerful. The results are exceptional and it has consistently won so many gold medals over the years that we simply cannot list them all here.

Smartass Corner: Last year Academy Award-winning actor Matthew McConaughey became the brand ambassador and art director for Wild Turkey.