See the Details of Every Light and Dark

*Omdia. 12 years of Number 1 regarding most sold units 2013-2024. This result is not an endorsement of LGE or its products. Visit https://www.omdia.com/ for more details.

Our Most Brilliant Alpha 11 AI Processor Gen2 for the Best Viewing Experience

Alpha 11 AI Processor Gen2 upscales visuals to 4K quality with stunning colour and brightness. AI engines perceive objects with pixel-level precision to enhance picture quality for the best viewing experience possible.

*Compared to the same year entry level Smart TV alpha 7 AI Processor Gen8 based on internal spec comparison.

3X Brighter Visuals with Brightness Booster Ultimate

The alpha 11 AI Processor Gen2 the new light emitting structure and lighting control architecture deliver up to three times brighter visuals.

*Brightness may vary based on model, screen size, and market region.

*Peak brightness is 3X brighter than LG OLED B5 @10% window by Internal measurements.

Experience Perfect Black OLED, Only with LG OLED: Perfect Black Even in Bright or Dark Spaces

Perfect Black is UL-verified and delivers true black levels to enhance perceived brightness and contrast, whether it's bright or dark around you.

*LG OLED Display is verified by UL for perfect black measured to IDMS 11.5 Ring-light Reflection, based on typical indoor lighting environment (200 lux to 500 lux).